Use of QR Codes
QR codes have many uses with the primary goal being to connect the scanner to a specific message or landing page. The application of the codes is determined by the user and the creative uses are nearly limitless. The use of the codes does not require any payment unless you use a specialized generating system. Toyota, the creator of the codes has not pressed for a patent or any rights to the code. Toyota released the QR system for public use without licensing and the system is available to anyone with a smart phone or internet connection.
The following is a short overview of the potential uses for QR codes.
QR code business cards are effective business tools. The codes are used to create direct calls by scanning from the smart phone. The code can also link to email, websites, videos or a personal text message. Placing the code on a business card is easy and it adds and interactive element to the card.
Stickers are used to spread the QR codes in private and public locations. The sticker is noninvasive and when passed freely, will become visible in a variety of random places. Stickers work well because smart phone users typically keep the phone close and are prepared to scan when they contact the sticker.
Real Estate agents are applying QR codes to their signs and flyers. The codes are a nice supplement to traditional flyers and they encourage the customer to do additional research. The codes are also used as a direct link to the agent’s phone.
Retail is a common venue for QR codes. The codes are applied to products and used in advertising campaigns. The product codes lead to interactive videos, instructional booklets and media associated with the product. The advertising campaigns provide discounts, coupon codes and specials for the retail operation.
Restaurants use QR codes to advertise menu options, behind the scenes videos and interactive maps to find the location. The codes are effective for restaurant marketing and they add an edge to the user experience.