Commercial Advertising, Marketing & Business Development Guide
The business world is very complex and competitive. With countless businesses, both storefront and online, competing for the consumer dollar, being aware of your competition, market and customer base is extremely important.
Business owners and managers need to be aware of different concepts in advertising, marketing, public relations, branding, trademark protection and business development. Each area is important in starting and growing the business. By using a variety of tactics, business owners and managers will remain competitive in the marketplace, and look for ways to increase business at a slow and steady pace.
While advertising and marketing of a business is a complex and vital part of any company, people can help with this functions in many different ways. To help business owners and managers we have compiled a collection of helpful business resources to use:
- Advertising Guidelines - helpful guide from the FTC for businesses to follow for compliance in advertising.
- Advertising Resources - collection of resources about advertising related topics.
- Advertising Resource Center - international resources concerning advertising and marketing topics.
- Advertising World - useful portal of advertising and public relations information and resources.
- Advertising Resources - helpful information on business advertising resources and other information.
- Marketing Resources - informative collection of resourceful websites covering a variety of marketing topics.
- Marketing Resource Centers - collection of resources and resource centers in the field of marketing.
- Internet Marketing Resources - useful information and resources on internet marketing initiatives.
- Marketing Resources - helpful collection of marketing related resources aimed at businesses of various sizes.
- Resources - basic marketing information, resources and tacticss are discussed in this website.
- Brand Loyalty - interesting article discussing the importance of branding in the marketing industry.
- Brand Marketing - informative website proving information and articles regarding marketing and branding.
- Corporate Branding - helpful overview of how branding is part of the marketing function in companies.
- Marketing and Branding - useful information on the difference between marketing and branding and why they should be seperate.
- Branding Information - portal of information on branding and related topics that are important to the marketing profession.
Public Relations Resources
- Public Relations Links - helpful collection of resources aimed at assisting in public relations.
- Public Relations Mediia Resources - informative collection of public relations resources for members of the media.
- Public Relations Resources - resource guide containing useful information in the field of public relations.
- PR Resources - useful information for public relations use in the field of marketing.
- Public Relations Guide - guide and toolkit to assist marketers in the field of public relations.
Business Development Resources
- Business Development Information - helpful information and articles to assist companies in the business development field.
- Business Development Resources - useful collection business development resources for general use.
- Business Development Links - collection of resources and other information to assist small businesses.
- Small Business Development - helpful FAQ's on how small businesses can utilize business development services.
- Small Business Resources (PDF) - informative article giving useful suggestions for small business development.
Patent and Trademark Resources
- Inventors Resources - useful government resource dealing with a wide range of patent and trademark issues.
- Patents and Trademarks - informative website discussing various aspects of patents and trademarks.
- Patents and Trademarks for Kids - educational website aimed at teaching children about what a patent and trademark covers.
- Patent and Trademark Subject Guide - historical look at patents and trademarks throughout history.
- Patent and Trademark Information - useful information on the origins and developments through the years of patents and trademarks.